Bridging the Gap between IT and Marketing

Last update: February 05, 2020. IT teams are at the forefront of innovation in most industries and driving the digital transformation of many organizations. However, there is still a disconnect between IT and Marketing departments, who aren't yet capitalizing on...

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What is an API?

Application programming interfaces hide complexity from developers, extend systems to partners, organize code, and make components reusable. API stands for application programming interface, a concept that applies everywhere from command-line tools to enterprise Java...

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Paris – Smart City of the Future

From car-sharing systems to electric scooters to flying cars, Paris encourages smart city initiatives such as shared mobility and environmentally friendly alternatives to counter problems like traffic congestion and air pollution. Mobility strategies are important in...

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The Value of Customer Experience

Intuitively, most people recognize the value of a great customer experience. Brands that deliver them are ones that we want to interact with as customers — that we become loyal to, and that we recommend to our friends and family. But as executives leading businesses,...

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