Gain invaluable insights from location-based technology.
Web analytics revolutionized online businesses years ago. Similarly, physical venues can now benefit from the power of location-based technology to collect onsite behavioral data, and identify trends and patterns.
Understand your customer journey
Collect and visualize visitor data from your venues to answer key questions:
How many people are currently in your venue?
How many people pass by and visit your venue?
How long do they stay? What’s the average dwell time?
How do people navigate through your venue? What are the most attractive and performant areas?
… and more.
Improve efficiency in physical venues
Optimize the design and layout of your venue according to traffic and path mapping
Predict staffing needs and improve planning based on on-peak and off-peak periods
Monitor checkout areas and track queue length
Optimize security and safety
Derive more value from your camera surveillance system.
Monitor occupancy and traffic in real-time
Identify and track object movement
Get alerted based on critical changes in a venue
Enhance operational intelligence
Leverage location-based analytics to enhance business operations and drive decisions.
Collect quantitative data and extract trends based on demographic and behavioural analysis
Get actionable insights about your venues, customers, products and marketing campaigns